Michael Allenberg
Experience Design | Entrepreneur | Product Development


A case study in Experience Design

What I Do

I design product experiences for The Client, The Customer, and The Consumer. Experiential Design incorporates multiple approaches to problem solving. That is what I do: I solve problems. It is the process of solving these problems that is my passion... The ability to pull the right tool from the toolkit for the job at hand. The ability to strategize for The Client, communicate with The Stakeholder and ultimately facilitate for The User.

My Process Incorporates:

Currently I direct a team of Artists, Makers and Visionaries for Big Studio in both Boston and Atlanta

Big Studio, LLC

Current engagement:

Mackenzie Investments

Previous engagements:

Coca-Cola Freestyle TCVT Travelport Cox Contour Waffle House

Additional info at

In Case You Were Wondering...

My other passions are my wife and children, being the proud father of twins. I have what some refer to as "difficult" taste in music! In a previous life I was a professional photographer.

What I am Thinking About

"Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent’s (sic: Client's) fate." ~ Sun Tzu